We worked with Orley Real Estate to develop their brand identity. We created a number of potential options before refining the logo into its current form. The use of negative space in the letter ‘o’ was designed to resemble a keyhole, representative of home ownership. Lower case letters were purposefully used to invoke a gentle more approachable perception, which positively encouraged customer engagement with the company. In addition, we created options for branded stationery and mock-ups of potential applications of their new logo. Orley Real Estate were incredibly pleased with the results and the professional manor in which we conducted the work.