The Urban Edge Academy was set up by our sister practice. The program includes placement students as well as Part I & II graduates. The scheme provides hands-on experience alongside experienced architects. We designed a visual identity for the academy to increase the appeal and awareness of the program. Firstly we created a monogram using the initials of the Urban Edge Academy. The letters have been stylized and arranged to resemble a graduate wearing a mortarboard. Representative of the key demographic for the scheme. The logo uses the same colours and fonts as the Urban Edge branding to reinforce the connection between the two. Next we designed a simple style guide, along with some catchy slogans. Lastly, we re-vamped the Urban Edge website to include the newly created academy page, complete with soundbites from past students in the program.